My wedding photography business courses are unique, with each course specifically tailored towards the needs of the photographer I’m working with.
Topics vary hugely, take the management of enquiries and quotations for instance, so easy to neglect but so critical to the success of your business. I’ll show you what has worked for me over the past decade and a half and how to avoid the pitfalls. Replicate this advice and guidance across editing, shooting, marketing and pricing, client communications, customer service, software and computer systems, lens and technical approach and you’ll leave with all the information required to succeed.
Wedding photography business training takes place at my offices on the outskirts of Devizes in Wiltshire, or in person or via Skype at your studio or home. Topics that could be discussed include:
Sales; defining your market, pricing up packages, setting annual targets, variable and fixed costs, up-selling, booking ebbs and flows and seasonal patterns
Learn about how to implement solid SEO strategies, what can be achieved, how (and who) to target, search relevancy, head terms v long tail, optimising for conversions through website design
The set up and management of an effective Adwords campaign
Social media; which channels, what automation, tone of voice, messaging and CTAs
Generating referrals through healthy venue, customer and photographer relationships
Portfolio critique – creating and defining a unique wedding photography style
Lightroom and Photoshop editing and processing workflows
Camera & lens technical advice
Apps and systems; recommended timesaving and profitable apps or processes
Face to face, Skype and shooting sessions are available.
Typically my face to face sessions start at 9 or 10am and last for between 4 and 6 hours, they can take place at my Devizes office or your studio or home.
My Skype sessions are 2 hours, there’s also the option of purchasing multiple 2 hour Skype sessions to cover a variety of topics, or one specific topic in depth.
* For the right candidate, I offer training packages that include wedding photography shooting and portfolio development.
Listen to some podcasts where I touch on my approach to the business of wedding photography.
Listen to an interview I did for the Photographer's on Fire podcast where I touch on my approach to the business of wedding photography.